Social media governance remains a challenge for even the most robust social media programs and the most competent leaders. The notion of corporate oversight is not new, but it has struggled to keep …
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Social media today is much more than just a marketing channel for businesses. It is a vital communication channel for organizations who serve the public, especially during times of crisis. When things …
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Social media has fundamentally changed the way that brands and customers interact. Any modern social media strategy extends far beyond posting links to a company blog or landing page. In fact, social …
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Social media is an amazing way for brands to inform, support, and interact with their customers—and have a little fun with cat GIFs. But when you don’t have a social media playbook and instead …
Continue Reading about 5 Social Media Blunders of 2018—and Their Lessons for Your Business →
