Social Media Strategy
Without a clearly articulated strategy, how do you know if your social media efforts are moving the needle? Your strategy is the foundation of a highly successful social media program. We get to know your business priorities, analyze the competition, and work with you to develop a social media strategy that sets you apart from your competitors, supports your priorities, and helps you achieve real business results. Learn more…
Social Media Governance
Effective governance reduces risk by providing clear standards and guidance for social media use throughout the organization. From access control to program requirements, we work with you to establish a governance framework that provides the controls you need to ensure quality, sustainability, and risk management while maintaining the flexibility necessary to adapt to the evolving social media landscape and the changing needs of your organization. Learn more…
Social Media Playbooks
Rules of engagement help ensure that social experiences with your brand are consistent and support your marketing and communications objectives. In addition to ensuring reliable and engaging social interactions during business-as-usual, playbooks help your organization maintain control of the narrative during crisis situations. Learn more…
